Which are the growth consumer segments across Asia and what is their size?

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Dr Susan Ward is invited to present at the OTC Pharma Asia 2011 Conference hosted by IBC Asia.

During her speech she outlines:

• How the demand for healthcare will change across Asian countries
• How it will change by income segment
• A way to segment consumers by age, affluence and health expenditure and hence identify the growth consumers to focus resources on, the consumer segments that are static, and those that are declining.

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